While working at Shy Music, I helped manage the brand of one of our musical's that was staged in 2023 and 2025 called, 'Calling Us Home'. I was also involved with 'Calling Us Home's social media platforms which I both designed posts for and contributed to the social media strategy. I also worked on the design of both digital assets and print materials.
'Calling Us Home - The Musical' was the main brand and social media platform I managed at Shy Music. The initial brand elements for 'Calling Us Home' were created by a previous designer, Fredrick Viljoen. When I started working at Shy Music in 2024 I helped create this mini brand guide using Fred's brand elements and chosen fonts.
I went on to create a variety of poster designs for 'Calling Us Home - The Musical', as seen above in this presentation. The model in this poster design above was photographed by me in studio. I went on to create this design in Photoshop using a combination of multimedia elements.
This was another presentation I helped put together in 2025 for the 'In Concert' version of 'Calling Us Home' this was one of the many presentations (as seen above) that I put together for sponsorship pitches.
My poster design for 'Calling Us Home - In Concert', as shown above. This was a smaller scale version of 'Calling Us Home' that was put on in 2025 in both Cape Town and Botswana.
My poster design for 'Calling Us Home - The Musical', as shown below. This was a generic poster design that I created using a portrait shot of our model at the time. The idea was to keep the design more simple but captivating, having our model, Mary looking directly at the viewer.
From August 2024 to December 2025, I worked full time at Shy Music, a theatrical production company based in Cape Town.
One of the productions we showcased in 2025 was 'Calling Us Home'. I had the opportunity to collaborate with and help guide the different creative departments that shaped the visual identity of the production. It was a rewarding experience that allowed me to explore creative ideas while building a cohesive and engaging brand presence.
